Claim my audit
Claim my audit

Patients are searching for your right now. Can they book?

We help chiropractic clinics turn Google searches into booked first visits, using the booking tool you already use.

Claim my auditSee what we found
A chiropractor’s hands working on a patient’s upper back
1 in 4chiro homepages we checked had no online booking we could find.26% of 462 sites

Your audit covers

  • Your Google profile
  • Booking on a phone
  • Condition pages
  • Reviews
  • Speed

Your website is turning patients away

  • The booking link is hard to find on a phone.

    New patients look in the evening. If the only way in is a call tomorrow, some book elsewhere tonight.

  • Google shows your hours, not a way to book.

    Your Google profile is the first thing most new patients see. Often it only offers a phone number.

  • Your reviews stay on Google.

    Seven in ten chiro homepages we checked showed no rating, even when the clinic has plenty of five-star reviews.

What we found on 462 chiropractic homepages

Chiropractic clinics in Canada, the US, the UK and Australia, checked in November 2026. We only looked at each homepage, so a few clinics do better than this shows.

Booking software we saw most on these sites

  • Jane
  • Cliniko
  • ChiroTouch
  • Calendly
  • Zocdoc
See how we counted
1 in 4
had no online booking link or booking software we could find.
26% of 462 chiro homepages
7 in 10
showed no review feed or star rating.
70% of 462
1 in 4
run on a do-it-yourself site platform.
26% of 462
1 in 8
mentioned any offer for new patients.
13% of 462
A physiotherapist examining a patient's knee

Patients pick the clinic that looks easiest to trust. We check how yours looks from their phone.

A clinician fitting a brace on a young patient's leg

Many are nervous, and many are comparing

A new chiropractic patient may have never seen a chiropractor, or may have been burned by a poor experience. They search for the pain or for “chiropractor near me”, check the first few clinics on the map, look hard at reviews and photos, and look for signs of what a visit will be like.

They want to know: will it hurt, how long will it take, what does it cost, and is this person trustworthy. Your website and Google profile answer those questions, or they don’t.

Six places the booking falls through

  • No way to book online. A phone number only, so evening searchers book elsewhere.
  • No answer to “what happens at my first visit?” Nervous patients need to know before they come.
  • Reviews hidden. Patients love the care but few post on Google, and the site shows none.
  • Generic pages. One page called “Services” covering back pain, neck pain, headaches, sciatica, sports injuries, prenatal and kids. None of them rank, none of them persuade.
  • Mixed signals on fees and insurance. Is the first visit different? Is X-ray included? Does my plan cover it? Silence reads as risk.
  • No reason to book now. Few chiropractors mention an offer for new patients on the homepage, where their regulator allows one.

We start where patients leak

Booking that works at 9 pm

A Book online button on every page and on your Google profile, wired to the software you already pay for, with a clear new-patient visit type. Online booking

A Google profile that earns the click

Right categories, services in patient language, real photos of your clinic and team, correct hours, a booking link and regular updates. Local SEO · Google business profile checklist physio chiro

A page for each thing you treat

Short pages for back pain, neck pain, headaches, sciatica and the other conditions you see most, with what a first visit involves, how long it takes and how to book. Local SEO · Service pages SEO

Reviews, collected the right way

Review requests sent through your own clinic software to every patient, at the moment they tell you you’ve helped. We never write reviews and never offer anything in return. Reviews · Ask patients for Google reviews

A first-visit page that calms nerves

What to wear, what happens, how long it takes, what it costs or how billing works. Plain language, a few real photos, and a Book online button. Clinic websites

An honest new-patient offer, if the rules allow

Some regulators restrict offers and discounts. If yours doesn’t, a clear new-patient offer gives hesitant people a reason to book now. We check against your regulator’s guidance first. Health advertising rules clinics

Ads and social, when the basics are in place

Google Ads for the searches that become first visits, from your own account with your own budget. Social posts that sound like your clinic. Google ads · Social media · Chiropractic social media post ideas

One page a month

Calls, online bookings, new reviews and where you show up. Reporting

The first visit is the start

Chiropractic often involves a plan of care. Reminders, a clear cancellation policy and a friendly newsletter keep patients on track, and a note to past patients can reopen conversations. Most clinics have a list of past patients and no regular way to talk to them. We write the email, and your clinic sends it from its own email system. Your team runs the rest.

More marketing ideas: chiropractic marketing ideas and how to get more chiropractic patients.

Not sure where your clinic stands? We’ll look at it the way a new patient does and send a short written report. No pitch.

Claim my audit

Look first. Fix one thing. Keep it working.

  1. Marketing audit. A short written report on your clinic, the way a new patient sees it.
  2. One fixed fix. One clearly defined job, agreed in writing before you sign anything.
  3. Month-to-month care. If you want it kept sharp, we look after it month to month. No long contract.

Your domain, website and Google profile stay in your name.

Regulated profession, regulated advertising

Chiropractic advertising rules differ by regulator and province, state or country. Testimonials, before-and-after claims and offers are treated differently in different places. We build to your regulator’s published guidance, and you approve everything before it goes live. We don’t give legal advice.

Chiro owners ask

Do I need to change software?

No. We work with Jane and Cliniko. Using something else? Tell us in the form and we’ll say whether we can help.

Can I use patient testimonials?

That depends on your regulator. Check first. Google reviews are collected differently, and we help you do that properly.

Is a chiropractic website different from a physio website?

The path is the same: search, trust, book. The content is different, because the patient’s worries are.

How long until I see a change?

Booking and profile fixes can show in weeks. Rankings take longer. We won’t promise a date.

What does it cost?

We quote after the audit, in writing, before you sign anything. See marketing costs.

Will you see patient information?

No. We work on your website, your Google profile and your booking software’s own settings. Patient records stay in your clinic, and email lists stay in your clinic’s own system.

More answers Faq

$1,200 value

Your marketing audit

You’re getting a marketing audit that agencies sell for around $1,200. In return, you send us your clinic’s details.

What you get

  • A short written report in plain language
  • What is broken, and what to fix first
  • Why each fix matters to your diary
  • Yours to keep, with no obligation
Claim my audit

What we check

  1. Your Google profile

    What a patient sees on the map, and whether they can book from it.

  2. Your website on a phone

    Can a new patient find out what you treat and book, in a few taps?

  3. Your booking path

    From the first tap to a confirmed visit, and where people give up.

  4. Your reviews

    How many, how recent, and whether patients can see them.

  5. Pages for what you treat

    One clear page per main condition, written the way patients search.

Find out where you’re losing patients.

We look at your clinic the way a new patient does: a search on a phone, your Google profile, your website, your booking page. You get a short written report: what’s broken, what to fix first, and why it matters.

Claim my audit

No pitch. No obligation. The report is yours either way.

What a page of your report looks like

  1. Booking on a phone

    Fix first
    What we saw
    Booking takes four taps and a menu. The button says “Contact”.
    What we’d change
    A “Book online” button in the header of every page, linked to your existing booking page.

  2. Google profile

    Fix first
    What we saw
    No booking link. Holiday hours missing.
    What we’d change
    Add your booking link as an appointment link. Set holiday hours a month ahead.

  3. Pages for what you treat

    Next
    What we saw
    One services page lists twelve conditions.
    What we’d change
    A short page each for the three you see most, written the way patients search.

One team for the whole path, from search to booked.

See every service

Other clinics we work with

Guides for clinic owners

All guides

Chiropractic marketing, by service

Straight answers

What does it cost?

It depends on what your check-up finds, so we quote after it, in writing, before you sign anything. To size it up, take what one new patient is worth to your clinic over a course of care and multiply by one extra a week.

Do we have to switch booking software?

No. We work with the booking software you already pay for, and switch on the parts most clinics aren’t using yet, like the booking link on Google.

Will you see patient information?

No. We work on your website, your Google profile and your software’s own settings. Patient records never leave your clinic.

Do I own my website?

Yes. Domain, website, Google profile and every account are set up in your clinic’s name from day one. If you ever leave, you take everything with you.

Why not just hire someone in-house?

You can, and some clinics should. A marketing hire costs a full salary and still needs a web developer, a search specialist and someone who knows clinic booking. We bring all of that as one team.

What if it doesn’t work?

You’ll know, because you get the numbers every month: calls, online bookings and reviews. If something isn’t moving, we change it and tell you what we changed.

Who do you work with?

Independent clinics: physio and chiro first, plus dental, optometry, massage and multidisciplinary clinics.

See where your next patient is getting stuck.

Tell us where to look. Your audit lands in your inbox, with what to fix first.

Or email us at hello@clinicchime.com

We may follow up once about your report. No newsletter, no calls unless you ask.