Clinic marketing in Burnaby: what patients see before they book
Patients in Burnaby pick a clinic from a phone, a map and a few reviews. Of the 132 Burnaby clinic homepages we checked, 37% had no online booking we could find. Among chiropractic clinics, 25% had a do-it-yourself website builder.
We’re based in Vaughan, Ontario and work with clinics in Burnaby remotely. See all of our service areas or clinics across Canada.
What we found on Burnaby clinic websites
We checked the homepages of 132 live clinic websites in Burnaby. These are counts of what a patient can see on a homepage, not judgements about the care.
| Clinic type | Homepages checked | No online booking found | No review feed or stars | DIY builder |
|---|---|---|---|---|
| Physiotherapy | 29* | 31% | 86% | 10% |
| Chiropractic | 16* | 19% | 75% | 25% |
| Dental | 30 | 48% | 76% | 7% |
| Naturopathic | 24* | 38% | 71% | 12% |
Of the 132 homepages we checked in Burnaby, 37% had no online booking found. The highest share was among dental clinics, at 48% of 30 homepages. Physiotherapy homepages most often showed no review feed or stars, at 86% of 29. The booking software we saw most often on Burnaby homepages was Jane, followed by Schedulicity.
Homepage only, live sites, scanned November 2026. How we counted. An asterisk marks fewer than 30 homepages.
How Burnaby compares with the other cities we checked
We compared Burnaby with the 24 Canadian cities where we checked enough clinic homepages. Each line shows the share of homepages with no online booking found, the average for that clinic type, and Burnaby’s rank (1 means the highest share missing booking).
- Physiotherapy: 31% (6 points below the 37% average), rank 18 of 24.
- Chiropractic: 19% (16 points below the 35% average), rank 21 of 23.
- Dental: 48% (8 points above the 40% average), rank 4 of 22.
- Naturopathic: 38% (10 points below the 48% average), rank 21 of 23.
What this means for each type of clinic in Burnaby
Physiotherapy (29 homepages)
No review feed or stars on 86% (average 77%); a DIY builder on 10% (average 13%). Show your Google rating near the booking button, within your regulator’s testimonial rules.
Chiropractic (16 homepages)
No review feed or stars on 75% (average 78%); a DIY builder on 25% (average 14%). Check speed and the booking path on a phone before you think about a new site.
Dental (30 homepages)
No review feed or stars on 76% (average 74%); a DIY builder on 7% (average 7%). Add an online path for new patients and emergencies, not just a phone number.
Naturopathic (24 homepages)
No review feed or stars on 71% (average 86%); a DIY builder on 12% (average 22%). Put the first-visit booking online and say how long it takes.
Advertising rules in British Columbia
- Physiotherapy and optometry: College of Health and Care Professionals of BC
- Chiropractic and massage therapy: College of Complementary Health Professionals of BC
- Dental: BC College of Oral Health Professionals
- Other clinic types, such as naturopathic or podiatry clinics, have their own regulators in British Columbia. Ask us and we will point you to the right one.
Check your regulator’s current guidance before you publish; this isn’t legal advice.
Not sure where your clinic stands? We’ll look at it the way a new patient does and send a short written report. No pitch.
Where a Burnaby clinic usually starts
The biggest gap we saw in Burnaby was the website platform among chiropractic clinics: 25% ran on a do-it-yourself builder, against 14% across the cities we checked. A DIY builder is not a problem on its own; what matters is whether a patient can find your services and book on a phone. See clinic websites.
Everything else we do is on our services page, and how we work explains the audit, the fixed fix and monthly care.
Questions owners ask
Are you located in Burnaby?
No. Clinic Chime is based in Vaughan, Ontario, and we work with clinics in Burnaby remotely. We do not have an office in Burnaby. The audit, approvals and reports happen by email, video call or phone.
Is online booking common for clinics in Burnaby?
It depends on the type of clinic. Of the homepages we checked, chiropractic clinics were the most likely to offer it (81% had online booking we could find) and dental clinics the least (52%).
Which booking software do Burnaby clinics use?
On the homepages we checked, the systems we detected most often were Jane and Schedulicity. We count what our scan can see on a homepage, so clinics that link to booking from another page are not counted.
Who regulates advertising for clinics in British Columbia?
Each profession has its own regulator. The ones we found for British Columbia are listed above, with links to their own websites. Their advertising and testimonial rules are the ones that apply to you.