Clinic marketing in Surrey: what patients see before they book
Patients in Surrey pick a clinic from a phone, a map and a few reviews. Of the 190 Surrey clinic homepages we checked, 37% had no online booking we could find. Among naturopathic clinics, 96% had no review feed or stars.
We’re based in Vaughan, Ontario and work with clinics in Surrey remotely. See all of our service areas or clinics across Canada.
What we found on Surrey clinic websites
We checked the homepages of 190 live clinic websites in Surrey. These are counts of what a patient can see on a homepage, not judgements about the care.
| Clinic type | Homepages checked | No online booking found | No review feed or stars | DIY builder |
|---|---|---|---|---|
| Physiotherapy | 64 | 41% | 77% | 9% |
| Chiropractic | 27* | 26% | 78% | 0% |
| Dental | 29* | 38% | 59% | 10% |
| Optometry | 27* | 26% | 59% | 4% |
| Naturopathic | 25* | 48% | 96% | 24% |
Of the 190 homepages we checked in Surrey, 37% had no online booking found. The highest share was among naturopathic clinics, at 48% of 25 homepages. The same type also most often showed no review feed or stars, at 96%. The booking software we saw most often on Surrey homepages was Jane, followed by Acuity and Dentrix/Henry Schein.
Homepage only, live sites, scanned November 2026. How we counted. An asterisk marks fewer than 30 homepages.
How Surrey compares with the other cities we checked
We compared Surrey with the 24 Canadian cities where we checked enough clinic homepages. Each line shows the share of homepages with no online booking found, the average for that clinic type, and Surrey’s rank (1 means the highest share missing booking).
- Physiotherapy: 41% (4 points above the 37% average), rank 8 of 24.
- Chiropractic: 26% (9 points below the 35% average), rank 17 of 23.
- Dental: 38% (about the same as the 40% average), rank 15 of 22.
- Optometry: 26% (18 points below the 44% average), rank 19 of 20.
- Naturopathic: 48% (about the same as the 48% average), rank 12 of 23.
What this means for each type of clinic in Surrey
Physiotherapy (64 homepages)
No review feed or stars on 77% (average 77%); a DIY builder on 9% (average 13%). Start with a Book online button for an initial assessment on every page and on your Google profile.
Chiropractic (27 homepages)
No review feed or stars on 78% (average 78%); a DIY builder on 0% (average 14%). Check your regulator’s testimonial rules, then show a review feed or rating where patients decide.
Dental (29 homepages)
No review feed or stars on 59% (average 74%); a DIY builder on 10% (average 7%). Check that new-patient, emergency and insurance information is easy to find on a phone.
Optometry (27 homepages)
No review feed or stars on 59% (average 78%); a DIY builder on 4% (average 7%). Check that eyewear pages don’t bury the exam booking.
Naturopathic (25 homepages)
No review feed or stars on 96% (average 86%); a DIY builder on 24% (average 22%). Link to your Google profile from the site, and check your regulator before quoting any review.
Advertising rules in British Columbia
- Physiotherapy and optometry: College of Health and Care Professionals of BC
- Chiropractic and massage therapy: College of Complementary Health Professionals of BC
- Dental: BC College of Oral Health Professionals
- Other clinic types, such as naturopathic or podiatry clinics, have their own regulators in British Columbia. Ask us and we will point you to the right one.
Check your regulator’s current guidance before you publish; this isn’t legal advice.
Not sure where your clinic stands? We’ll look at it the way a new patient does and send a short written report. No pitch.
Where a Surrey clinic usually starts
The biggest gap we saw in Surrey was reviews among naturopathic clinics: 96% of homepages showed no review feed or stars, against 86% across the cities we checked. Plenty of clinics have good Google reviews that patients never see on the website. Check your regulator’s testimonial rules first, then see reviews.
Everything else we do is on our services page, and how we work explains the audit, the fixed fix and monthly care.
Questions owners ask
Are you located in Surrey?
No. Clinic Chime is based in Vaughan, Ontario, and we work with clinics in Surrey remotely. We do not have an office in Surrey. The audit, approvals and reports happen by email, video call or phone.
Is online booking common for clinics in Surrey?
It depends on the type of clinic. Of the homepages we checked, chiropractic clinics were the most likely to offer it (74% had online booking we could find) and naturopathic clinics the least (52%).
Which booking software do Surrey clinics use?
On the homepages we checked, the systems we detected most often were Jane, Acuity and Dentrix/Henry Schein. We count what our scan can see on a homepage, so clinics that link to booking from another page are not counted.
Who regulates advertising for clinics in British Columbia?
Each profession has its own regulator. The ones we found for British Columbia are listed above, with links to their own websites. Their advertising and testimonial rules are the ones that apply to you.