Clinic marketing in Vancouver: what patients see before they book
Patients in Vancouver pick a clinic from a phone, a map and a few reviews. Of the 548 Vancouver clinic homepages we checked, 35% had no online booking we could find. Among optometry clinics, 94% had no review feed or stars.
We’re based in Vaughan, Ontario and work with clinics in Vancouver remotely. See all of our service areas or clinics across Canada.
What we found on Vancouver clinic websites
We checked the homepages of 548 live clinic websites in Vancouver. These are counts of what a patient can see on a homepage, not judgements about the care.
| Clinic type | Homepages checked | No online booking found | No review feed or stars | DIY builder |
|---|---|---|---|---|
| Physiotherapy | 98 | 22% | 74% | 13% |
| Chiropractic | 76 | 25% | 75% | 5% |
| Dental | 123 | 42% | 85% | 5% |
| Optometry | 49 | 29% | 94% | 10% |
| Massage therapy | 32 | 38% | 81% | 22% |
| Naturopathic | 111 | 45% | 86% | 22% |
Of the 548 homepages we checked in Vancouver, 35% had no online booking found. The highest share was among naturopathic clinics, at 45% of 111 homepages. Optometry homepages most often showed no review feed or stars, at 94% of 49. The booking software we saw most often on Vancouver homepages was Jane, followed by Calendly and Dentrix/Henry Schein.
Homepage only, live sites, scanned November 2026. How we counted.
How Vancouver compares with the other cities we checked
We compared Vancouver with the 24 Canadian cities where we checked enough clinic homepages. Each line shows the share of homepages with no online booking found, the average for that clinic type, and Vancouver’s rank (1 means the highest share missing booking).
- Physiotherapy: 22% (15 points below the 37% average), rank 22 of 24.
- Chiropractic: 25% (10 points below the 35% average), rank 18 of 23.
- Dental: 42% (about the same as the 40% average), rank 10 of 22.
- Optometry: 29% (15 points below the 44% average), rank 18 of 20.
- Massage therapy: 38% (7 points above the 31% average), rank 1 of 2.
- Naturopathic: 45% (3 points below the 48% average), rank 13 of 23.
What this means for each type of clinic in Vancouver
Physiotherapy (98 homepages)
No review feed or stars on 74% (average 77%); a DIY builder on 13% (average 13%). A DIY site is fine if it has condition pages and booking; check those before paying for a rebuild.
Chiropractic (76 homepages)
No review feed or stars on 75% (average 78%); a DIY builder on 5% (average 14%). Check your regulator’s testimonial rules, then show a review feed or rating where patients decide.
Dental (123 homepages)
No review feed or stars on 85% (average 74%); a DIY builder on 5% (average 7%). Ask after hygiene visits as a routine, and show the rating on the new-patient page where allowed.
Optometry (49 homepages)
No review feed or stars on 94% (average 78%); a DIY builder on 10% (average 7%). Ask every patient at the same point, such as after an exam, and link to your profile from the site.
Massage therapy (32 homepages)
No review feed or stars on 81% (average 83%); a DIY builder on 22% (average 21%). Let people book a named therapist online, and say who direct bills.
Naturopathic (111 homepages)
No review feed or stars on 86% (average 86%); a DIY builder on 22% (average 22%). Link to your Google profile from the site, and check your regulator before quoting any review.
Advertising rules in British Columbia
- Physiotherapy and optometry: College of Health and Care Professionals of BC
- Chiropractic and massage therapy: College of Complementary Health Professionals of BC
- Dental: BC College of Oral Health Professionals
- Other clinic types, such as naturopathic or podiatry clinics, have their own regulators in British Columbia. Ask us and we will point you to the right one.
Check your regulator’s current guidance before you publish; this isn’t legal advice.
Not sure where your clinic stands? We’ll look at it the way a new patient does and send a short written report. No pitch.
Where a Vancouver clinic usually starts
The biggest gap we saw in Vancouver was reviews among optometry clinics: 94% of homepages showed no review feed or stars, against 78% across the cities we checked. Plenty of clinics have good Google reviews that patients never see on the website. Check your regulator’s testimonial rules first, then see reviews.
Everything else we do is on our services page, and how we work explains the audit, the fixed fix and monthly care.
Questions owners ask
Are you located in Vancouver?
No. Clinic Chime is based in Vaughan, Ontario, and we work with clinics in Vancouver remotely. We do not have an office in Vancouver. The audit, approvals and reports happen by email, video call or phone.
Is online booking common for clinics in Vancouver?
It depends on the type of clinic. Of the homepages we checked, physiotherapy clinics were the most likely to offer it (78% had online booking we could find) and naturopathic clinics the least (55%).
Which booking software do Vancouver clinics use?
On the homepages we checked, the systems we detected most often were Jane, Calendly and Dentrix/Henry Schein. We count what our scan can see on a homepage, so clinics that link to booking from another page are not counted.
Who regulates advertising for clinics in British Columbia?
Each profession has its own regulator. The ones we found for British Columbia are listed above, with links to their own websites. Their advertising and testimonial rules are the ones that apply to you.