Resources for independent clinic owners
Printable checklists and templates, studies of what clinic websites actually do, and plain answers to the questions owners ask most.
Printable checklists and templates
- Clinic website checklist What a patient needs to see on your homepage, one page to print.
- Google Business Profile checklist The profile fields that decide whether new patients find you in Maps.
- Front desk phone and booking scripts Words for the first call, so fewer enquiries leave without a booking.
- No-show and late cancellation policy template A clear policy you can adapt and put in your confirmation messages.
Website studies
- Physio and chiro website study, 2026 What we found on physiotherapy and chiropractic homepages.
- Dental website study, 2026 Booking, reviews and mobile checks across dental clinic sites.
- Optometry website study, 2026 The same checks for eye care clinics.
- Naturopathic website study, 2026 The same checks for naturopathic clinics.
- Podiatry website study, 2026 The same checks for podiatry clinics.
- Massage therapy website study, 2026 The same checks for massage clinics.
Answers, one question at a time
- FAQ library 30 short answers on agencies, Google profiles, websites, booking, ads and tracking.
- Frequently asked questions The questions we hear on calls.
Guides
- All guides Booking software, reviews, no-shows, Google profile and ads rules.
- Choosing a clinic marketing agency What to ask and what to avoid.
- What clinic marketing costs The models and what drives the price.
Not sure where your clinic stands? We’ll look at it the way a new patient does and send a short written report. No pitch.