In November 2026 we looked at the homepages of 593 podiatry clinics in Canada, the US, the UK and Australia. We wanted a plain answer to one question: when a new patient lands on a clinic’s website, how easy is it to book? This is a smaller sample than our dental or naturopath studies, so treat the figures as a guide rather than a firm number.
The short version
| What we checked on the homepage | Share of 593 sites |
|---|---|
| No online booking link or booking software found | 51% |
| Booking software we could identify | 12% |
| Runs on a do-it-yourself platform (Wix, Squarespace, GoDaddy, Weebly) | 13% |
| No review feed or star rating on the page | 87% |
| Any offer for new patients | 1% |
| Email address shown on the page | 37% |
Country split
| Country | Sites checked | No online booking found |
|---|---|---|
| Canada | 364 | 58% |
| United States | 174 | 43% |
The sample was small for Australia (27) and United Kingdom (28), so we don’t report a split for them.
Booking software we detected
Among sites where we could identify a booking system, these were the eight with the highest counts (number of sites where we detected each):
- Jane: 40
- Cliniko: 10
- Zocdoc: 6
- Square: 3
- Phreesia: 2
- Setmore: 2
- Healthgrades: 1
- Solutionreach: 1
About half had no way to book
51% of podiatry homepages had no booking link and no booking software we could detect. Canada was at 58% across 364 sites and the US at 43% across 174. The way in was a phone number, sometimes a contact form (18%).
People with foot pain often want a visit soon. Whether a patient can see an open time on the homepage may decide where they call first. That is reasoning, not something we measured.
Few booking systems identified
We identified booking software on 12% of homepages. Jane was detected on 40 sites, Cliniko on 10 and Zocdoc on 6. With counts this small, a handful of sites would shift the order, which is another reason to treat the list as a guide.
Reviews and offers
87% of homepages showed no review feed or star rating. 1% carried an offer for new patients, and 37% showed an email address. For a patient choosing between two clinics, the page may give little to go on beyond the phone number and the address.
Platforms
13% ran on a do-it-yourself platform. We couldn’t identify the platform on 270 sites, the largest group, followed by WordPress (199) and Squarespace (34). A DIY site is not a problem in itself. The question is whether a patient can book from the first screen on a phone.
How we counted
- Clinics came from public business listings, filtered to podiatry clinics. Only live sites that loaded are counted: 593 in all.
- We covered Canada, the US, the UK and Australia, in November 2026. We left out French-language cities in Quebec, because the scanner matches English booking words and would have counted those sites unfairly.
- We checked each homepage for links and code from known booking systems, booking words on buttons and links, the site platform, review widgets, new-patient offers and contact details.
- We only looked at the homepage. A clinic with a booking link on another page, or a booking system we don’t recognise, is counted as having none. We did not click through, so we can’t say whether a booking link accepts new patients. A website platform we couldn’t identify is simply not counted as DIY.
- Podiatry is a smaller sample (593 sites), and the booking system counts are small, so one or two sites can move the order.
Treat the figures as what a patient sees first, not a full audit of every site, and not a judgement of the care any clinic gives.
What to do with this
Open your own homepage on your phone and try to book a first podiatry assessment without calling. Count the taps. If you can’t do it, or it takes more than three or four, that is the first thing to fix, and it often does not need a new website.
Check that the page says what a first visit involves and whether a referral is needed, if that applies to you. Our guides on what a new patient looks for on your homepage and adding a booking link to your Google profile are a good next read.
If you’d like a second pair of eyes, claim your marketing audit and we’ll check your site and Google profile the same way, then send you what we find.