Clinic marketing in Edmonton: what patients see before they book
Patients in Edmonton pick a clinic from a phone, a map and a few reviews. Of the 449 Edmonton clinic homepages we checked, 41% had no online booking we could find. Among physiotherapy clinics, 48% had no online booking we could find.
We’re based in Vaughan, Ontario and work with clinics in Edmonton remotely. See all of our service areas or clinics across Canada.
What we found on Edmonton clinic websites
We checked the homepages of 449 live clinic websites in Edmonton. These are counts of what a patient can see on a homepage, not judgements about the care.
| Clinic type | Homepages checked | No online booking found | No review feed or stars | DIY builder |
|---|---|---|---|---|
| Physiotherapy | 122 | 48% | 75% | 11% |
| Chiropractic | 83 | 33% | 78% | 13% |
| Dental | 89 | 40% | 72% | 10% |
| Optometry | 62 | 37% | 65% | 6% |
| Naturopathic | 51 | 43% | 80% | 20% |
Of the 449 homepages we checked in Edmonton, 41% had no online booking found. The highest share was among physiotherapy clinics, at 48% of 122 homepages. Naturopathic homepages most often showed no review feed or stars, at 80% of 51. The booking software we saw most often on Edmonton homepages was Jane, followed by Dentrix/Henry Schein and Square.
Homepage only, live sites, scanned November 2026. How we counted.
How Edmonton compares with the other cities we checked
We compared Edmonton with the 24 Canadian cities where we checked enough clinic homepages. Each line shows the share of homepages with no online booking found, the average for that clinic type, and Edmonton’s rank (1 means the highest share missing booking).
- Physiotherapy: 48% (11 points above the 37% average), rank 1 of 24.
- Chiropractic: 33% (about the same as the 35% average), rank 13 of 23.
- Dental: 40% (about the same as the 40% average), rank 13 of 22.
- Optometry: 37% (7 points below the 44% average), rank 16 of 20.
- Naturopathic: 43% (5 points below the 48% average), rank 16 of 23.
What this means for each type of clinic in Edmonton
Physiotherapy (122 homepages)
No review feed or stars on 75% (average 77%); a DIY builder on 11% (average 13%). Start with a Book online button for an initial assessment on every page and on your Google profile.
Chiropractic (83 homepages)
No review feed or stars on 78% (average 78%); a DIY builder on 13% (average 14%). Check your regulator’s testimonial rules, then show a review feed or rating where patients decide.
Dental (89 homepages)
No review feed or stars on 72% (average 74%); a DIY builder on 10% (average 7%). Check that new-patient, emergency and insurance information is easy to find on a phone.
Optometry (62 homepages)
No review feed or stars on 65% (average 78%); a DIY builder on 6% (average 7%). Check that eyewear pages don’t bury the exam booking.
Naturopathic (51 homepages)
No review feed or stars on 80% (average 86%); a DIY builder on 20% (average 22%). Make sure the services and first-visit pages are complete before adding anything else.
Advertising rules in Alberta
- Physiotherapy: College of Physiotherapists of Alberta
- Chiropractic: College of Chiropractors of Alberta
- Dental: College of Dental Surgeons of Alberta
- Optometry: Alberta College of Optometrists
- Massage therapy: Massage therapy is not a regulated health profession in Alberta as far as we could find, so there is no college to link.
- Other clinic types, such as naturopathic or podiatry clinics, have their own regulators in Alberta. Ask us and we will point you to the right one.
Check your regulator’s current guidance before you publish; this isn’t legal advice.
Not sure where your clinic stands? We’ll look at it the way a new patient does and send a short written report. No pitch.
Where a Edmonton clinic usually starts
The biggest gap we saw in Edmonton was online booking among physiotherapy clinics: 48% of homepages had none we could find, against 37% across the cities we checked. If your clinic is one of them, start there. Most booking software already includes a public booking page, so it is usually a settings job, not a new website. See online booking.
Everything else we do is on our services page, and how we work explains the audit, the fixed fix and monthly care.
Questions owners ask
Are you located in Edmonton?
No. Clinic Chime is based in Vaughan, Ontario, and we work with clinics in Edmonton remotely. We do not have an office in Edmonton. The audit, approvals and reports happen by email, video call or phone.
Is online booking common for clinics in Edmonton?
It depends on the type of clinic. Of the homepages we checked, chiropractic clinics were the most likely to offer it (67% had online booking we could find) and physiotherapy clinics the least (52%).
Which booking software do Edmonton clinics use?
On the homepages we checked, the systems we detected most often were Jane, Dentrix/Henry Schein and Square. We count what our scan can see on a homepage, so clinics that link to booking from another page are not counted.
Who regulates advertising for clinics in Alberta?
Each profession has its own regulator. The ones we found for Alberta are listed above, with links to their own websites. Their advertising and testimonial rules are the ones that apply to you.