WordPress, Squarespace or Wix for a clinic website?

Squarespace and Wix are hosted builders. The platform handles hosting, security updates and the editor. You work inside its templates and tools. That means less to maintain, and less flexibility when you want something unusual. Moving the site elsewhere later usually means rebuilding it, because the design doesn’t export neatly.

WordPress is software you host yourself or buy hosted. It can be shaped to nearly any design and structure, and you can move it between hosts. The cost is upkeep: updates, security, backups and the quality of the plugins you choose. An unmaintained WordPress site becomes slow and exposed.

• Ease of editing. Squarespace and Wix are easiest for a non-technical owner. WordPress editing is fine once built but setup needs skill.
• Booking links. All three can carry a booking button or embedded page from Jane, Cliniko or another tool. Check how the embed behaves on a phone.
• Speed. Any can be fast or slow. Heavy images, many scripts and large templates cause slowness more than the platform name. See site speed.
• Search. All three support page titles, descriptions and clean addresses. WordPress and the others differ in how much you can adjust, so check before you commit.
• Portability. WordPress is the easiest to move. The builders lock you into their system more.
• Cost. Plans and add-ons change often, so compare current pricing on each provider’s site for your size of clinic.
• Patient privacy. Be careful with forms. Don’t collect health details through a general contact form unless you know how it is stored and protected.

1. Small clinic, owner edits, few pages: Squarespace or Wix is a reasonable fit.
2. Several locations, many service pages, custom structure: WordPress is often more flexible, if someone is responsible for maintenance.
3. Already on one that works: stay unless it blocks something you need.

In our November 2026 scan of 4,348 physio and chiro homepages, 24% of physio and 26% of chiro homepages ran on a do-it-yourself platform. That alone is no problem. What matters for patients is whether they can book. See the study.

• Who owns the domain and the account for the platform?
• Can I export my content and images?
• Who keeps WordPress and plugins updated, and how often?
• How is the site backed up?
• How will old page addresses be redirected if we change platform?

You can move from one to another without losing your search visibility if old addresses are redirected to the matching new pages. Plan this before launch and test afterwards.