Clinic marketing in London, Ontario: what patients see before they book
Patients in London, Ontario pick a clinic from a phone, a map and a few reviews. Of the 196 London, Ontario clinic homepages we checked, 45% had no online booking we could find. Among optometry clinics, 71% had no online booking we could find.
We’re based in Vaughan, Ontario and work with clinics in London, Ontario remotely. See all of our service areas or clinics across Canada.
What we found on London, Ontario clinic websites
We checked the homepages of 196 live clinic websites in London, Ontario. These are counts of what a patient can see on a homepage, not judgements about the care.
| Clinic type | Homepages checked | No online booking found | No review feed or stars | DIY builder |
|---|---|---|---|---|
| Physiotherapy | 52 | 46% | 77% | 13% |
| Chiropractic | 47 | 38% | 74% | 13% |
| Dental | 36 | 53% | 72% | 6% |
| Optometry | 17* | 71% | 82% | 12% |
| Naturopathic | 24* | 41% | 100% | 36% |
Of the 196 homepages we checked in London, Ontario, 45% had no online booking found. The highest share was among optometry clinics, at 71% of 17 homepages. Naturopathic homepages most often showed no review feed or stars, at 100% of 24. The booking software we saw most often on London, Ontario homepages was Jane, followed by Acuity.
Homepage only, live sites, scanned November 2026. How we counted. An asterisk marks fewer than 30 homepages.
How London, Ontario compares with the other cities we checked
We compared London, Ontario with the 24 Canadian cities where we checked enough clinic homepages. Each line shows the share of homepages with no online booking found, the average for that clinic type, and London, Ontario’s rank (1 means the highest share missing booking).
- Physiotherapy: 46% (9 points above the 37% average), rank 3 of 24.
- Chiropractic: 38% (3 points above the 35% average), rank 10 of 23.
- Dental: 53% (13 points above the 40% average), rank 1 of 22.
- Optometry: 71% (27 points above the 44% average), rank 2 of 20.
- Naturopathic: 41% (7 points below the 48% average), rank 18 of 23.
What this means for each type of clinic in London, Ontario
Physiotherapy (52 homepages)
No review feed or stars on 77% (average 77%); a DIY builder on 13% (average 13%). Start with a Book online button for an initial assessment on every page and on your Google profile.
Chiropractic (47 homepages)
No review feed or stars on 74% (average 78%); a DIY builder on 13% (average 14%). Make booking show evening and weekend times, and put the button where a phone user sees it first.
Dental (36 homepages)
No review feed or stars on 72% (average 74%); a DIY builder on 6% (average 7%). Add an online path for new patients and emergencies, not just a phone number.
Optometry (17 homepages)
No review feed or stars on 82% (average 78%); a DIY builder on 12% (average 7%). Let people book an eye exam online, by type of exam, from a phone.
Naturopathic (24 homepages)
No review feed or stars on 100% (average 86%); a DIY builder on 36% (average 22%). Link to your Google profile from the site, and check your regulator before quoting any review.
Advertising rules in Ontario
- Physiotherapy: College of Physiotherapists of Ontario
- Chiropractic: College of Chiropractors of Ontario
- Dental: Royal College of Dental Surgeons of Ontario
- Optometry: College of Optometrists of Ontario
- Massage therapy: College of Massage Therapists of Ontario
- Other clinic types, such as naturopathic or podiatry clinics, have their own regulators in Ontario. Ask us and we will point you to the right one.
Check your regulator’s current guidance before you publish; this isn’t legal advice.
Not sure where your clinic stands? We’ll look at it the way a new patient does and send a short written report. No pitch.
Where a London, Ontario clinic usually starts
The biggest gap we saw in London, Ontario was online booking among optometry clinics: 71% of homepages had none we could find, against 44% across the cities we checked. If your clinic is one of them, start there. Most booking software already includes a public booking page, so it is usually a settings job, not a new website. See online booking.
Everything else we do is on our services page, and how we work explains the audit, the fixed fix and monthly care.
Questions owners ask
Are you located in London, Ontario?
No. Clinic Chime is based in Vaughan, Ontario, and we work with clinics in London, Ontario remotely. We do not have an office in London. The audit, approvals and reports happen by email, video call or phone.
Is online booking common for clinics in London, Ontario?
It depends on the type of clinic. Of the homepages we checked, chiropractic clinics were the most likely to offer it (62% had online booking we could find) and optometry clinics the least (29%).
Which booking software do London, Ontario clinics use?
On the homepages we checked, the systems we detected most often were Jane and Acuity. We count what our scan can see on a homepage, so clinics that link to booking from another page are not counted.
Who regulates advertising for clinics in Ontario?
Each profession has its own regulator. The ones we found for Ontario are listed above, with links to their own websites. Their advertising and testimonial rules are the ones that apply to you.