Clinic marketing in Toronto: what patients see before they book
Patients in Toronto pick a clinic from a phone, a map and a few reviews. Of the 1084 Toronto clinic homepages we checked, 43% had no online booking we could find. Among physiotherapy clinics, 45% had no online booking we could find.
We’re based in Vaughan, Ontario and work with clinics in Toronto remotely. See all of our service areas or clinics across Canada.
What we found on Toronto clinic websites
We checked the homepages of 1084 live clinic websites in Toronto. These are counts of what a patient can see on a homepage, not judgements about the care.
| Clinic type | Homepages checked | No online booking found | No review feed or stars | DIY builder |
|---|---|---|---|---|
| Physiotherapy | 218 | 45% | 76% | 15% |
| Chiropractic | 167 | 41% | 75% | 17% |
| Dental | 198 | 37% | 69% | 6% |
| Optometry | 146 | 43% | 82% | 8% |
| Naturopathic | 255 | 50% | 89% | 18% |
| Podiatry | 30 | 18% | 71% | 18% |
Of the 1084 homepages we checked in Toronto, 43% had no online booking found. The highest share was among naturopathic clinics, at 50% of 255 homepages. The same type also most often showed no review feed or stars, at 89%. The booking software we saw most often on Toronto homepages was Jane, followed by Dentrix/Henry Schein and Setmore.
Homepage only, live sites, scanned November 2026. How we counted.
How Toronto compares with the other cities we checked
We compared Toronto with the 24 Canadian cities where we checked enough clinic homepages. Each line shows the share of homepages with no online booking found, the average for that clinic type, and Toronto’s rank (1 means the highest share missing booking).
- Physiotherapy: 45% (8 points above the 37% average), rank 4 of 24.
- Chiropractic: 41% (6 points above the 35% average), rank 6 of 23.
- Dental: 37% (3 points below the 40% average), rank 17 of 22.
- Optometry: 43% (about the same as the 44% average), rank 12 of 20.
- Naturopathic: 50% (about the same as the 48% average), rank 8 of 23.
- Podiatry: 18% (about the same as the 18% average), rank 1 of 1.
What this means for each type of clinic in Toronto
Physiotherapy (218 homepages)
No review feed or stars on 76% (average 77%); a DIY builder on 15% (average 13%). Start with a Book online button for an initial assessment on every page and on your Google profile.
Chiropractic (167 homepages)
No review feed or stars on 75% (average 78%); a DIY builder on 17% (average 14%). Make booking show evening and weekend times, and put the button where a phone user sees it first.
Dental (198 homepages)
No review feed or stars on 69% (average 74%); a DIY builder on 6% (average 7%). Check that new-patient, emergency and insurance information is easy to find on a phone.
Optometry (146 homepages)
No review feed or stars on 82% (average 78%); a DIY builder on 8% (average 7%). Ask every patient at the same point, such as after an exam, and link to your profile from the site.
Naturopathic (255 homepages)
No review feed or stars on 89% (average 86%); a DIY builder on 18% (average 22%). Link to your Google profile from the site, and check your regulator before quoting any review.
Podiatry (30 homepages)
No review feed or stars on 71% (average 71%); a DIY builder on 18% (average 18%). Put booking on every condition page, not only the contact page.
Advertising rules in Ontario
- Physiotherapy: College of Physiotherapists of Ontario
- Chiropractic: College of Chiropractors of Ontario
- Dental: Royal College of Dental Surgeons of Ontario
- Optometry: College of Optometrists of Ontario
- Massage therapy: College of Massage Therapists of Ontario
- Other clinic types, such as naturopathic or podiatry clinics, have their own regulators in Ontario. Ask us and we will point you to the right one.
Check your regulator’s current guidance before you publish; this isn’t legal advice.
Not sure where your clinic stands? We’ll look at it the way a new patient does and send a short written report. No pitch.
Where a Toronto clinic usually starts
The biggest gap we saw in Toronto was online booking among physiotherapy clinics: 45% of homepages had none we could find, against 37% across the cities we checked. If your clinic is one of them, start there. Most booking software already includes a public booking page, so it is usually a settings job, not a new website. See online booking.
Everything else we do is on our services page, and how we work explains the audit, the fixed fix and monthly care.
Questions owners ask
Are you located in Toronto?
No. Clinic Chime is based in Vaughan, Ontario, and we work with clinics in Toronto remotely. We do not have an office in Toronto. The audit, approvals and reports happen by email, video call or phone.
Is online booking common for clinics in Toronto?
It depends on the type of clinic. Of the homepages we checked, podiatry clinics were the most likely to offer it (82% had online booking we could find) and naturopathic clinics the least (50%).
Which booking software do Toronto clinics use?
On the homepages we checked, the systems we detected most often were Jane, Dentrix/Henry Schein and Setmore. We count what our scan can see on a homepage, so clinics that link to booking from another page are not counted.
Who regulates advertising for clinics in Ontario?
Each profession has its own regulator. The ones we found for Ontario are listed above, with links to their own websites. Their advertising and testimonial rules are the ones that apply to you.