Clinic marketing in Ottawa: what patients see before they book
Patients in Ottawa pick a clinic from a phone, a map and a few reviews. Of the 412 Ottawa clinic homepages we checked, 42% had no online booking we could find. Among chiropractic clinics, 48% had no online booking we could find.
We’re based in Vaughan, Ontario and work with clinics in Ottawa remotely. See all of our service areas or clinics across Canada.
What we found on Ottawa clinic websites
We checked the homepages of 412 live clinic websites in Ottawa. These are counts of what a patient can see on a homepage, not judgements about the care.
| Clinic type | Homepages checked | No online booking found | No review feed or stars | DIY builder |
|---|---|---|---|---|
| Physiotherapy | 117 | 37% | 86% | 9% |
| Chiropractic | 73 | 48% | 67% | 19% |
| Dental | 70 | 39% | 83% | 9% |
| Optometry | 47 | 45% | 89% | 9% |
| Naturopathic | 69 | 49% | 93% | 21% |
Of the 412 homepages we checked in Ottawa, 42% had no online booking found. The highest share was among naturopathic clinics, at 49% of 69 homepages. The same type also most often showed no review feed or stars, at 93%. The booking software we saw most often on Ottawa homepages was Jane, followed by ClinicSense and Noterro.
Homepage only, live sites, scanned November 2026. How we counted.
How Ottawa compares with the other cities we checked
We compared Ottawa with the 24 Canadian cities where we checked enough clinic homepages. Each line shows the share of homepages with no online booking found, the average for that clinic type, and Ottawa’s rank (1 means the highest share missing booking).
- Physiotherapy: 37% (about the same as the 37% average), rank 12 of 24.
- Chiropractic: 48% (13 points above the 35% average), rank 1 of 23.
- Dental: 39% (about the same as the 40% average), rank 14 of 22.
- Optometry: 45% (about the same as the 44% average), rank 10 of 20.
- Naturopathic: 49% (about the same as the 48% average), rank 11 of 23.
What this means for each type of clinic in Ottawa
Physiotherapy (117 homepages)
No review feed or stars on 86% (average 77%); a DIY builder on 9% (average 13%). Show your Google rating near the booking button, within your regulator’s testimonial rules.
Chiropractic (73 homepages)
No review feed or stars on 67% (average 78%); a DIY builder on 19% (average 14%). Make booking show evening and weekend times, and put the button where a phone user sees it first.
Dental (70 homepages)
No review feed or stars on 83% (average 74%); a DIY builder on 9% (average 7%). Ask after hygiene visits as a routine, and show the rating on the new-patient page where allowed.
Optometry (47 homepages)
No review feed or stars on 89% (average 78%); a DIY builder on 9% (average 7%). Ask every patient at the same point, such as after an exam, and link to your profile from the site.
Naturopathic (69 homepages)
No review feed or stars on 93% (average 86%); a DIY builder on 21% (average 22%). Link to your Google profile from the site, and check your regulator before quoting any review.
Advertising rules in Ontario
- Physiotherapy: College of Physiotherapists of Ontario
- Chiropractic: College of Chiropractors of Ontario
- Dental: Royal College of Dental Surgeons of Ontario
- Optometry: College of Optometrists of Ontario
- Massage therapy: College of Massage Therapists of Ontario
- Other clinic types, such as naturopathic or podiatry clinics, have their own regulators in Ontario. Ask us and we will point you to the right one.
Check your regulator’s current guidance before you publish; this isn’t legal advice.
Not sure where your clinic stands? We’ll look at it the way a new patient does and send a short written report. No pitch.
Where a Ottawa clinic usually starts
The biggest gap we saw in Ottawa was online booking among chiropractic clinics: 48% of homepages had none we could find, against 35% across the cities we checked. If your clinic is one of them, start there. Most booking software already includes a public booking page, so it is usually a settings job, not a new website. See online booking.
Everything else we do is on our services page, and how we work explains the audit, the fixed fix and monthly care.
Questions owners ask
Are you located in Ottawa?
No. Clinic Chime is based in Vaughan, Ontario, and we work with clinics in Ottawa remotely. We do not have an office in Ottawa. The audit, approvals and reports happen by email, video call or phone.
Is online booking common for clinics in Ottawa?
It depends on the type of clinic. Of the homepages we checked, physiotherapy clinics were the most likely to offer it (63% had online booking we could find) and naturopathic clinics the least (51%).
Which booking software do Ottawa clinics use?
On the homepages we checked, the systems we detected most often were Jane, ClinicSense and Noterro. We count what our scan can see on a homepage, so clinics that link to booking from another page are not counted.
Who regulates advertising for clinics in Ontario?
Each profession has its own regulator. The ones we found for Ontario are listed above, with links to their own websites. Their advertising and testimonial rules are the ones that apply to you.