30 social media posts for your chiropractic clinic
Thirty captions for chiropractic clinics, covering new-patient forms, family booking times, hours and community events. Fill in the [brackets] and post.
How to use this
Fill in the brackets. Swap each [bracket] for your own detail, then add a photo. Nothing here is a health tip or a treatment claim. You are the expert, so these posts only help people find you, book and arrive easily. Lead with chiropractors by name and family-friendly booking times.
Photos of people. Get written consent before posting any photo or video of a patient, and make sure staff are happy to appear. Use first names for thank-you posts only with permission, and never show patient information on a screen or clipboard.
Rules for your profession. Your regulator sets its own rules on testimonials and advertising, and they differ by province and state. Read Health advertising rules clinics before you post a review or an offer, and see /faq/what-are-the-rules-for-asking-patients-for-google-reviews/.
Posting rhythm. Aim for one Google profile post a week and two or three posts a week on Instagram and Facebook. Keep practical posts (hours, booking, family times) in a steady mix with people posts. Review any wording about billing against what each plan allows.
The 30 posts
1. Meet the team
Caption: Say hello to Dr. [Name], chiropractor at [Clinic name]. [He/She/They] is in on [days] and has new-patient times at [Booking link]. Photo: Portrait in the reception area Channel: Instagram
2. Meet the team
Caption: Meet [Name], our front desk lead. Ask [him/her/them] anything about booking, receipts or finding us. Photo: Smiling shot at the desk Channel: Facebook
3. New practitioner
Caption: [Clinic name] welcomes Dr. [Name] on [Date]. Appointments are open now at [Booking link]. Photo: Welcome banner in the lobby Channel: Google profile post
4. New practitioner
Caption: Dr. [Name] has [Day] and [Day] evening times for new patients. See them at [Booking link]. Photo: Name plate on the door Channel: Instagram
5. Hours
Caption: We are open [weekday hours] and [Saturday hours]. Walk-ins are [welcome/by appointment]. Booking: [Booking link]. Photo: Open sign in the window Channel: Google profile post
6. Holiday hours
Caption: Holiday schedule: closed [Date], short day on [Date]. Choose a time before then at [Booking link]. Photo: Seasonal graphic with dates Channel: Google profile post
7. How to book online
Caption: Book your first visit online: choose [chiropractor], pick a time, fill in the form before you arrive. [Booking link] Photo: Screenshot of the form screen Channel: Facebook
8. How to book online
Caption: Booking for the family? Pick back-to-back times online at [Booking link]. Photo: Photo of two stacked calendar slots Channel: Instagram
9. First visit
Caption: Plan on about [length] for a first visit. Wear comfortable clothes, bring [ID and plan details] and arrive [10] minutes early. Photo: Waiting room chairs and a clipboard Channel: Facebook
10. Parking
Caption: Parking: [lot or street note]. Our entrance is [side/front] at [Address]. Photo: Entrance with the parking sign Channel: Google profile post
11. Direct billing
Caption: We can bill [plans] directly. Bring your card and we will explain what applies to your visit. Photo: Insurance card next to a pen Channel: Instagram
12. Receipts
Caption: Receipts are emailed after each visit. Need one for earlier in the year? Message [Email]. Photo: Neat stack of receipt paper Channel: Facebook
13. New location
Caption: [Clinic name] is opening at [Address] on [Date]. Book your visit at [Booking link]. Photo: Opening-day storefront Channel: Google profile post
14. The front door
Caption: Our door is [colour], beside [landmark]. Ring [unit] and we will let you in. Photo: Door and street number Channel: Instagram
15. Review thank-you
Caption: Thank you for the kind words on Google. We read every review and share them with the whole team. Photo: Reviews screen on a monitor (names hidden) Channel: Google profile post
16. Review thank-you
Caption: “Thank you to everyone who has left us a Google review this month. It helps people nearby find [Clinic name]. If we’ve helped you, you can leave one here: [Review link].”
Photo idea: the front desk or the clinic sign, no people.
Best on: Google profile post, Facebook.
Don’t quote a patient’s review in a post unless your regulator allows testimonials. If you’re unsure, keep it general like this.
17. Behind the scenes
Caption: Opening the doors at [Time]: lights on, forms ready, kettle on. Welcome in. Photo: Reception at opening time Channel: Instagram
18. Behind the scenes
Caption: The team huddle before the day starts. One agenda, lots of coffee. Photo: Team standing in a circle Channel: Facebook
19. Community
Caption: We are the proud sponsor of [Team] this season. Good luck on [Date]! Photo: Team photo with our logo Channel: Facebook
20. Community
Caption: Visit us at [Event] on [Date] in [Location]. Pick up a clinic card and say hello. Photo: Booth and banner Channel: Facebook
21. Waitlist
Caption: Our [Day] times are full. Join the waitlist at [Booking link] and we will message when one opens. Photo: Calendar with a few dots Channel: Instagram
22. New openings
Caption: New openings on [Day] and [Day] with Dr. [Name]. First come, first booked at [Booking link]. Photo: Screenshot of open times Channel: Google profile post
23. We’re hiring
Caption: [Clinic name] is hiring a [role]. Send your CV and a few lines about you to [Email]. Photo: Reception area and bright desk Channel: Facebook
24. We’re hiring
Caption: Looking for a chiropractor to join a friendly [Neighbourhood] team. Message us at [Email]. Photo: Treatment room, empty and tidy Channel: Instagram
25. Milestone
Caption: [Number] years serving [Neighbourhood]. Thank you for trusting [Clinic name]. Photo: Anniversary graphic Channel: Instagram
26. Milestone
Caption: Today we welcomed our [number]th new patient this year. Thank you. Photo: Plain thank-you graphic Channel: Facebook
27. Use your benefits
Caption: Benefits often reset on [Date]. Check your plan, then book at [Booking link] if you would like a time. Photo: Calendar and coffee mug Channel: Instagram
28. Use your benefits
Caption: Year-end tip: check your plan before [Date]. We are open [hours] and happy to answer billing questions. Photo: Planner page Channel: Facebook
29. Booking link
Caption: New patients start here: [Booking link]. Photo: QR code poster by the door Channel: Google profile post
30. Booking link
Caption: Existing patients, rebook or change a time at [Booking link]. Photo: Phone with the portal open Channel: Instagram
Want us to run these for you?
We can set up your posting plan, photos list and Google profile updates. Start with an audit of what is live now.