30 social media posts for your massage clinic
Thirty captions for massage clinics, built around booking a named therapist: profiles, new times, receipts and practice news. Fill in the [brackets] and post.
How to use this
Fill in the brackets. Swap each [bracket] for your own detail, then add a photo. Nothing here is a health tip or a treatment claim. You are the expert, so these posts only help people find you, book and arrive easily. Lead with named therapists and their open times.
Photos of people. Get written consent before posting any photo or video of a patient, and make sure staff are happy to appear. Use first names for thank-you posts only with permission, and never show patient information on a screen or clipboard.
Rules for your profession. Your regulator sets its own rules on testimonials and advertising, and they differ by province and state. Read Health advertising rules clinics before you post a review or an offer, and see /faq/what-are-the-rules-for-asking-patients-for-google-reviews/.
Posting rhythm. Aim for one Google profile post a week and two or three posts a week on Instagram and Facebook. Feature a different therapist each week so every diary gets a turn. Check any plan wording before you post.
The 30 posts
1. Meet the team
Caption: Meet [Therapist name], [credential] at [Clinic name]. [He/She/They] is booking [days]. Choose [him/her/them] at [Booking link]. Photo: Portrait in the treatment room Channel: Instagram
2. Meet the team
Caption: Get to know [Therapist name]: where [he/she/they] trained, favourite part of the job, and the playlist in the room. Photo: Therapist with a mug Channel: Facebook
3. New practitioner
Caption: New at [Clinic name]: [Therapist name], [credential], starting [Date]. Book at [Booking link]. Photo: Welcome sign with a headshot Channel: Google profile post
4. New practitioner
Caption: [Therapist name] has [Day] and [Day] times for [30/60/90] minute appointments. See them at [Booking link]. Photo: Name card on the door Channel: Instagram
5. Hours
Caption: Open [weekday hours], [weekend hours]. Evening times with [Therapist name] on [Day]. Photo: Sign at the entrance Channel: Google profile post
6. Holiday hours
Caption: Holiday hours: closed [Date], open [hours] on [Date]. Choose your therapist and time at [Booking link]. Photo: Holiday graphic Channel: Google profile post
7. How to book online
Caption: Book your therapist: choose [length], choose [Therapist name], pick a time at [Booking link]. Photo: Screenshot of therapist list Channel: Instagram
8. How to book online
Caption: You can book by therapist, by length, or by first available. [Booking link] Photo: Three-step graphic Channel: Facebook
9. First visit
Caption: First visit: arrive [10] minutes early to fill in a short form. Wear what is comfortable. Plan on [length]. Photo: Calm reception area Channel: Facebook
10. Parking
Caption: Parking: [lot note]. Our door is [side/front] at [Address]. Bus: [Stop]. Photo: Entrance and parking sign Channel: Google profile post
11. Direct billing
Caption: We can bill [plans] directly for [credential] appointments. Ask us when you book. Photo: Plan card and pen Channel: Instagram
12. Receipts
Caption: Receipts are sent after each appointment. Need a copy for your plan? Message [Email]. Photo: Receipt next to a folded towel Channel: Facebook
13. New location
Caption: Our second clinic opens at [Address] on [Date]. Book your therapist at [Booking link]. Photo: Storefront with signage Channel: Google profile post
14. The front door
Caption: Our door is [colour], beside [landmark]. Come in, check in, and we will take it from there. Photo: Door and number Channel: Instagram
15. Review thank-you
Caption: Thank you for the reviews. We read every one. Photo: Team with a thank-you card Channel: Google profile post
16. Review thank-you
Caption: “Thank you to everyone who has left us a Google review this month. It helps people nearby find [Clinic name]. If we’ve helped you, you can leave one here: [Review link].”
Photo idea: the front desk or the clinic sign, no people.
Best on: Google profile post, Facebook.
Don’t quote a patient’s review in a post unless your regulator allows testimonials. If you’re unsure, keep it general like this.
17. Behind the scenes
Caption: Resetting the rooms between appointments: fresh linens, warm table, lights low. Photo: Prepared treatment room Channel: Instagram
18. Behind the scenes
Caption: A look at the lobby: tea, quiet music and a place to sit before your appointment. Photo: Lobby corner Channel: Instagram
19. Community
Caption: We are proud to sponsor [Event/Team] on [Date]. Come say hello at our table. Photo: Event table Channel: Facebook
20. Community
Caption: Find [Therapist name] at [Event] on [Date], [Location]. Pick up a clinic card. Photo: Therapist at the stall Channel: Facebook
21. Waitlist
Caption: [Therapist name]’s [Day] schedule is full. Join the waitlist at [Booking link] and we will message when a time opens. Photo: Calendar with a few slots Channel: Instagram
22. New openings
Caption: New openings with [Therapist name] on [Day] and [Day]. Book at [Booking link]. Photo: Open times screenshot Channel: Google profile post
23. We’re hiring
Caption: We are looking for a [credential] to join [Clinic name]. Send your CV to [Email]. Photo: Treatment room, tidy Channel: Facebook
24. We’re hiring
Caption: Know a therapist who would like a friendly clinic in [Neighbourhood]? Share this post. [Email] Photo: Break room Channel: Instagram
25. Milestone
Caption: [Number] years in [Neighbourhood]. Thank you for making [Clinic name] part of your routine. Photo: Anniversary banner Channel: Instagram
26. Milestone
Caption: Our team has [number] therapists. Thank you for helping us grow. Photo: Team group photo Channel: Facebook
27. Use your benefits
Caption: Check your plan before the year ends. Choose your therapist and time at [Booking link]. Photo: Planner page Channel: Instagram
28. Use your benefits
Caption: Year-end reminder: look at your plan and book before [Date] if you would like a time. Photo: Calendar and tea Channel: Facebook
29. Booking link
Caption: Book your therapist at [Booking link]. Photo: QR code poster Channel: Google profile post
30. Booking link
Caption: Rebook with [Therapist name] at [Booking link]. Photo: Phone with the link open Channel: Instagram
Want us to run these for you?
We can set up your posting plan, photos list and Google profile updates. Start with an audit of what is live now.