30 social media posts for your physio clinic
Thirty captions your front desk can post this month: new openings, how to book, first-visit details and thank-yous. Fill in the [brackets], add a photo and post.
How to use this
Fill in the brackets. Swap each [bracket] for your own detail, then add a photo. Nothing here is a health tip or a treatment claim. You are the expert, so these posts only help people find you, book and arrive easily. Lead with physiotherapists by name and the booking link.
Photos of people. Get written consent before posting any photo or video of a patient, and make sure staff are happy to appear. Use first names for thank-you posts only with permission, and never show patient information on a screen or clipboard.
Rules for your profession. Your regulator sets its own rules on testimonials and advertising, and they differ by province and state. Read Health advertising rules clinics before you post a review or an offer, and see /faq/what-are-the-rules-for-asking-patients-for-google-reviews/.
Posting rhythm. Aim for one Google profile post a week and two or three posts a week on Instagram and Facebook. Alternate practical posts (hours, booking, parking) with people posts (team, thank-yous). Check any funding or insurer wording against what you can actually bill.
The 30 posts
1. Meet the team
Caption: Meet [Practitioner name], physiotherapist at [Clinic name]. [He/She/They] sees patients on [days]. Come say hello. Photo: Portrait by the front desk, natural light Channel: Instagram
2. Meet the team
Caption: Five quick questions with [Practitioner name]: best part of the job, go-to coffee, favourite weekend plan. Photo: Candid shot with a coffee mug Channel: Facebook
3. New practitioner
Caption: New at [Clinic name]: [Practitioner name], physiotherapist, joins us on [Date]. Appointments are open at [Booking link]. Photo: Welcome sign beside a headshot Channel: Google profile post
4. New practitioner
Caption: Our team is growing. [Practitioner name] has first-visit times on [Day] and [Day]. Book at [Booking link]. Photo: Name card on the treatment room door Channel: Instagram
5. Hours
Caption: Our hours: [weekday hours], [Saturday hours]. Evening times on [Day]. Book any time at [Booking link]. Photo: Hours sign on the front door Channel: Google profile post
6. Holiday hours
Caption: Holiday hours: closed [Date], open [Time] on [Date], back to normal on [Date]. Book ahead at [Booking link]. Photo: Simple graphic in clinic colours Channel: Google profile post
7. How to book online
Caption: Book when it suits you. Choose your visit, your physiotherapist and a time at [Booking link]. Photo: Phone showing the booking page Channel: Instagram
8. How to book online
Caption: Three steps. Open [Booking link], choose your visit, pick a time. A [text/email] confirmation follows. Photo: Three-step graphic Channel: Facebook
9. First visit
Caption: Your first visit: arrive [10] minutes early, bring [health card and plan details], wear comfortable clothes. It lasts about [length]. Photo: Waiting room with the front desk behind Channel: Facebook
10. Parking
Caption: Finding us: [parking note]. Nearest transit: [stop or route]. Address: [Address]. Photo: Parking sign and entrance Channel: Google profile post
11. Direct billing
Caption: We bill [insurers or programs] directly where we can. Ask us when you book and we will explain how it works. Photo: Front desk with a card terminal Channel: Facebook
12. Receipts
Caption: Need a receipt for your plan? We email one after each visit. Ask [Name] at the front desk if you need another. Photo: Receipt on a clipboard Channel: Facebook
13. New location
Caption: Our second clinic opens at [Address] on [Date]. Appointments are open at [Booking link]. Photo: Storefront with new signage Channel: Google profile post
14. The front door
Caption: Look for the [colour] door next to [landmark] at [Address]. Buzz [unit] if it is locked. Photo: Close-up of the door and number Channel: Instagram
15. Review thank-you
Caption: Thank you to everyone who has reviewed [Clinic name]. We read every one, and they help neighbours find us. Photo: Team holding a thank-you card (with consent) Channel: Google profile post
16. Review thank-you
Caption: “Thank you to everyone who has left us a Google review this month. It helps people nearby find [Clinic name]. If we’ve helped you, you can leave one here: [Review link].”
Photo idea: the front desk or the clinic sign, no people.
Best on: Google profile post, Facebook.
Don’t quote a patient’s review in a post unless your regulator allows testimonials. If you’re unsure, keep it general like this.
17. Behind the scenes
Caption: Morning set-up at [Clinic name]: towels folded, tables ready, music on. See you soon. Photo: Treatment room before opening Channel: Instagram
18. Behind the scenes
Caption: A quick tour: reception, [exercise area], treatment rooms. Come and see them in person. Photo: Short walk-through video Channel: Instagram
19. Community
Caption: We are proud to sponsor [Team or event] this season. See you on [Date] at [Location]. Photo: Team with the sponsor banner Channel: Facebook
20. Community
Caption: Find us at [Event name] on [Date], [Location]. Stop by our table and say hello. Photo: Our table at the event Channel: Facebook
21. Waitlist
Caption: We are keeping a waitlist for [days and times]. Add your name at [Booking link] and we will message you. Photo: Calendar graphic Channel: Instagram
22. New openings
Caption: New openings with [Practitioner name]: [Day, time] and [Day, time]. Book at [Booking link]. Photo: Screenshot of open times Channel: Google profile post
23. We’re hiring
Caption: We are hiring a [role] at [Clinic name], [full-time/part-time]. Send your CV to [Email]. Photo: Team at work in the clinic Channel: Facebook
24. We’re hiring
Caption: Know a physiotherapist who would like a friendly clinic in [Neighbourhood]? Share this post. Applications to [Email]. Photo: Staff room, tidy and bright Channel: Instagram
25. Milestone
Caption: [Number] years in [Neighbourhood]. Thank you to every patient, neighbour and teammate. Photo: Team with a banner or cake Channel: Instagram
26. Milestone
Caption: Our team now has [number] practitioners. Thank you for helping [Clinic name] grow. Photo: Group photo at the front entrance Channel: Facebook
27. Use your benefits
Caption: Before the year ends, check your plan. Questions about receipts or billing? Ask us. Photo: Calendar page for December Channel: Instagram
28. Use your benefits
Caption: Year-end reminder: take a moment to check your plan. Times are open at [Booking link]. Photo: Plain graphic with the booking link Channel: Facebook
29. Booking link
Caption: Our booking page is open all day, every day: [Booking link]. Photo: Poster with a QR code Channel: Google profile post
30. Booking link
Caption: Bookmark [Booking link] to rebook, change a time or see first-visit options. Photo: Phone home screen with the link saved Channel: Instagram
Want us to run these for you?
We can set up your posting plan, photos list and Google profile updates. Start with an audit of what is live now.