30 social media posts for your optometry clinic
Thirty captions for optometry clinics: eye exam booking, new frames arriving, fittings, vision plans and practice news. Fill in the [brackets] and post.
How to use this
Fill in the brackets. Swap each [bracket] for your own detail, then add a photo. Nothing here is a health tip or a treatment claim. You are the expert, so these posts only help people find you, book and arrive easily. Lead with eye exam booking, and mention frames when stock arrives.
Photos of people. Get written consent before posting any photo or video of a patient, and make sure staff are happy to appear. Use first names for thank-you posts only with permission, and never show patient information on a screen or clipboard.
Rules for your profession. Your regulator sets its own rules on testimonials and advertising, and they differ by province and state. Read Health advertising rules clinics before you post a review or an offer, and see /faq/what-are-the-rules-for-asking-patients-for-google-reviews/.
Posting rhythm. Aim for one Google profile post a week and two or three posts a week on Instagram and Facebook. Time eyewear arrival posts to real deliveries, and keep exam booking posts in regular rotation. Check any vision plan wording before you post.
The 30 posts
1. Meet the team
Caption: Meet Dr. [Name], optometrist at [Clinic name]. [He/She/They] has exam times on [days]. Book at [Booking link]. Photo: Portrait in the exam room Channel: Instagram
2. Meet the team
Caption: Say hello to [Name], optician. Ask [him/her/them] about fitting and adjustments. Photo: Optician at the frame wall Channel: Facebook
3. New practitioner
Caption: New optometrist: Dr. [Name] joins [Clinic name] on [Date]. Eye exam times are open now. Photo: Welcome sign and headshot Channel: Google profile post
4. New practitioner
Caption: We have added [Day] and [Day] exam times with Dr. [Name]. See them at [Booking link]. Photo: Name plate on the door Channel: Instagram
5. Hours
Caption: Open [weekday hours], [Saturday hours]. Book your eye exam at [Booking link]. Photo: Window with hours decal Channel: Google profile post
6. Holiday hours
Caption: Holiday hours: closed [Date], open [hours] on [Date]. Pick up orders and book exams before then. Photo: Seasonal graphic with dates Channel: Google profile post
7. How to book online
Caption: Book an eye exam online: choose your exam, pick a time, and we will send the details. [Booking link] Photo: Phone with the booking page Channel: Instagram
8. How to book online
Caption: Booking for the family? Choose [back-to-back] exam times at [Booking link]. Photo: Two frames side by side Channel: Facebook
9. First visit
Caption: Eye exam day: bring your current glasses and contacts, [plan card], and a list of medications. Allow about [length]. Photo: Check-in desk and clipboard Channel: Facebook
10. Parking
Caption: Parking: [lot note]. Our door is [side/front] at [Address]. Bus stop: [Stop]. Photo: Entrance and parking sign Channel: Google profile post
11. Direct billing
Caption: We bill [vision plans] directly. Bring your card and we will explain what applies to your visit. Photo: Insurance cards on the desk Channel: Instagram
12. Receipts
Caption: Need a receipt for your plan? Ask at the desk or email [Email]. Photo: Receipt next to a glasses case Channel: Facebook
13. New location
Caption: Our new clinic opens at [Address] on [Date]. Exams and frames, all in one place. Book at [Booking link]. Photo: Storefront with signs Channel: Google profile post
14. The front door
Caption: Find us at [Address]. Look for the [colour] sign above the door, next to [landmark]. Photo: Door and sign Channel: Instagram
15. Review thank-you
Caption: Thank you for the Google reviews. The whole team reads every one. Photo: Team holding a thank-you card Channel: Google profile post
16. Review thank-you
Caption: “Thank you to everyone who has left us a Google review this month. It helps people nearby find [Clinic name]. If we’ve helped you, you can leave one here: [Review link].”
Photo idea: the front desk or the clinic sign, no people.
Best on: Google profile post, Facebook.
Don’t quote a patient’s review in a post unless your regulator allows testimonials. If you’re unsure, keep it general like this.
17. Behind the scenes
Caption: The frame wall is restocked for the week. Come and try a few on. Photo: Frames neatly arranged Channel: Instagram
18. Behind the scenes
Caption: Where your glasses get finished: a peek at our [lab/fitting] bench. Photo: Fitting bench, no patient information Channel: Instagram
19. Community
Caption: We are sponsoring [Team or event] this season. See you at [Location] on [Date]. Photo: Banner and team photo Channel: Facebook
20. Community
Caption: Join us at [Event] on [Date]. Try on frames from our travelling display. Photo: Display table Channel: Facebook
21. Waitlist
Caption: Need an exam sooner? Join our short-notice list at [Booking link]. Photo: Calendar graphic Channel: Instagram
22. New openings
Caption: New exam openings on [Day] and [Day]. Book at [Booking link]. Photo: Screenshot of open times Channel: Google profile post
23. We’re hiring
Caption: [Clinic name] is hiring an [optician/optometric assistant]. Send your CV to [Email]. Photo: Dispensing area Channel: Facebook
24. We’re hiring
Caption: Know an optometrist who would like to work in [Neighbourhood]? Share this post. [Email] Photo: Staff room, bright Channel: Instagram
25. Milestone
Caption: [Number] years in [Neighbourhood]. Thank you for letting us look after your eyewear. Photo: Anniversary banner Channel: Instagram
26. Milestone
Caption: We carry [number] frame brands. Thank you for choosing [Clinic name]. Photo: Frame display Channel: Facebook
27. Use your benefits
Caption: Check your plan before the year ends. Exam times and frame appointments are at [Booking link]. Photo: Calendar and glasses case Channel: Instagram
28. Use your benefits
Caption: Year-end reminder: look at your vision plan and book before [Date]. Photo: Planner page Channel: Facebook
29. Booking link
Caption: Book your eye exam at [Booking link]. Photo: Poster with a QR code Channel: Google profile post
30. Booking link
Caption: Frame appointment or pick-up? Start at [Booking link]. Photo: Phone and glasses Channel: Instagram
Want us to run these for you?
We can set up your posting plan, photos list and Google profile updates. Start with an audit of what is live now.