30 social media posts for your dental clinic
Thirty captions built around new-patient booking and recall: hygiene visits, family times, insurance questions and practice news. Fill in the [brackets] and post.
How to use this
Fill in the brackets. Swap each [bracket] for your own detail, then add a photo. Nothing here is a health tip or a treatment claim. You are the expert, so these posts only help people find you, book and arrive easily. Lead with recall booking for current patients and a welcome for new ones.
Photos of people. Get written consent before posting any photo or video of a patient, and make sure staff are happy to appear. Use first names for thank-you posts only with permission, and never show patient information on a screen or clipboard.
Rules for your profession. Your regulator sets its own rules on testimonials and advertising, and they differ by province and state. Read Health advertising rules clinics before you post a review or an offer, and see /faq/what-are-the-rules-for-asking-patients-for-google-reviews/.
Posting rhythm. Aim for one Google profile post a week, plus two or three posts a week on Instagram and Facebook. Run a recall reminder post every month or so, and keep new-patient booking posts in regular rotation. Check insurer wording before you post it.
The 30 posts
1. Meet the team
Caption: Meet Dr. [Name], dentist at [Clinic name]. [He/She/They] is accepting new patients on [days]. Book at [Booking link]. Photo: Smiling portrait in the operatory Channel: Instagram
2. Meet the team
Caption: Say hello to [Name], hygienist. Ask for [him/her/them] when you book your cleaning at [Booking link]. Photo: Hygienist beside the chair Channel: Facebook
3. New practitioner
Caption: New dentist: Dr. [Name] joins [Clinic name] on [Date]. New-patient times are open now. Photo: Welcome sign and headshot Channel: Google profile post
4. New practitioner
Caption: Our hygiene team has grown. [Name] has [Day] and [Day] openings. Book at [Booking link]. Photo: Name card on the door Channel: Instagram
5. Hours
Caption: Open [weekday hours], [Saturday hours]. Early morning and late afternoon times are posted at [Booking link]. Photo: Sign in the window Channel: Google profile post
6. Holiday hours
Caption: Holiday hours: closed [Date], open [hours] on [Date]. If your cleaning is due, book ahead at [Booking link]. Photo: Holiday graphic with dates Channel: Google profile post
7. How to book online
Caption: Book your visit online: choose new patient or returning, then pick a time. [Booking link] Photo: Phone showing the booking page Channel: Instagram
8. How to book online
Caption: Due for your check-up and cleaning? Find a time at [Booking link]. We will send a reminder. Photo: Calendar with a pen Channel: Facebook
9. First visit
Caption: New patient? Plan on [length]. Bring [ID, plan card, medication list] and arrive [10] minutes early. We will take it from there. Photo: Welcome desk with a clipboard Channel: Facebook
10. Parking
Caption: Parking: [lot note]. Our entrance is on [street]. Use the buzzer at [unit]. Photo: Entrance and parking sign Channel: Google profile post
11. Direct billing
Caption: We work with [insurers] and can send claims for you. Bring your card and ask us how it works. Photo: Insurance card and pen Channel: Instagram
12. Receipts
Caption: Need a receipt for your plan or tax return? Message [Email] and we will send it. Photo: Receipt printer Channel: Facebook
13. New location
Caption: Our new clinic is at [Address]. Opening [Date]. New-patient times at [Booking link]. Photo: Storefront with signs Channel: Google profile post
14. The front door
Caption: Look for the [colour] awning at [Address]. Our door is just past [landmark]. Photo: Door and awning Channel: Instagram
15. Review thank-you
Caption: Thank you for the reviews. Our team reads each one, and it makes our week. Photo: Team holding thank-you cards Channel: Google profile post
16. Review thank-you
Caption: “Thank you to everyone who has left us a Google review this month. It helps people nearby find [Clinic name]. If we’ve helped you, you can leave one here: [Review link].”
Photo idea: the front desk or the clinic sign, no people.
Best on: Google profile post, Facebook.
Don’t quote a patient’s review in a post unless your regulator allows testimonials. If you’re unsure, keep it general like this.
17. Behind the scenes
Caption: Setting up for the day at [Clinic name]: instruments laid out, music on, front desk ready. Photo: Tray set up before opening (no patients) Channel: Instagram
18. Behind the scenes
Caption: The team’s monthly lunch. Good food, good people, then back to the schedule. Photo: Team around a table Channel: Facebook
19. Community
Caption: We are proud to sponsor [Team or school event] on [Date]. Come cheer with us. Photo: Team at the event Channel: Facebook
20. Community
Caption: Find us at [Event] in [Location]. Stop by, pick up a clinic card and say hello. Photo: Booth with a banner Channel: Facebook
21. Waitlist
Caption: Looking for [Day] or [time] cleanings? Join our short-notice list at [Booking link]. Photo: Calendar graphic Channel: Instagram
22. New openings
Caption: New hygiene openings on [Day] and [Day]. Book at [Booking link]. Photo: Screenshot of open times Channel: Google profile post
23. We’re hiring
Caption: [Clinic name] is hiring a [dental assistant/hygienist/front desk]. Send your CV to [Email]. Photo: Team at work Channel: Facebook
24. We’re hiring
Caption: Know a hygienist who wants a friendly practice in [Neighbourhood]? Share this post. [Email] Photo: Bright staff room Channel: Instagram
25. Milestone
Caption: [Number] years caring for [Neighbourhood]. Thank you, patients and teammates. Photo: Anniversary banner Channel: Instagram
26. Milestone
Caption: We have welcomed [number] new families this year. Thank you for choosing [Clinic name]. Photo: Plain thank-you graphic Channel: Facebook
27. Use your benefits
Caption: Check your plan before the year ends. If you want a visit, times are at [Booking link]. Photo: Calendar and a toothbrush mug Channel: Instagram
28. Use your benefits
Caption: Year-end reminder: look at your plan and book before [Date] if you would like a time. Photo: Calendar page Channel: Facebook
29. Booking link
Caption: New patients start at [Booking link]. Photo: QR code poster Channel: Google profile post
30. Booking link
Caption: Returning patients: book or change your visit at [Booking link]. Photo: Phone with link open Channel: Instagram
Want us to run these for you?
We can set up your posting plan, photos list and Google profile updates. Start with an audit of what is live now.